A hook. A build. A payoff.

There’s a lot of talk about storytelling and the importance of a strong strategic narrative for engaging employees in an organisation’s purpose. From us here at Woodreed as much as the next man. If you’re struggling to get to grips with it here are some simple pointers from the master of advertising communication, Dave Trott....
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Think MACRO

According to Towers Watson, a staggering 17 hours a week is wasted in a business of just 100 employees due to poor internal communication. Staggering yes, surprising? Not really when you think about it. Unwieldy comms banged out, emailed out and left hanging unread in in-boxes. Cascades that start off in the right direction and...
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Thanks to all our ‘Musers’

2017 was a great first year for Muse. We ‘mused’ (edited and created) hundreds of pieces of content and served up a banquet of cerebral food for thought in the L&D Lounge. Though the January diets may have begun in earnest, Musers can still feast upon our ever growing library of content. Content like: Improving office...
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What’s the one thing your organisation could do to improve internal comms?

We’re on a mission to raise the standard and quality of internal comms, raising employee engagement levels as we go. Internal communication’s a hard job, often playing poor relation to marketing. The job’s just as important, with the links between high quality internal comms and employee engagement KPIs undisputed. Let us not forget that employee...
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Hard to reach employees

What do we mean when we talk about hard to reach employees? They can be hard to reach geographically, emotionally or technologically. Engage for Success ran a tweet chat recently with the great and good from the world of internal communication asking just this. Below you’ll find some of top tips from the chat. If...
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