INSIDE OUT THINKING FOR BRANDS
Woodreed is a specialist advertising agency that’s been putting brand at the heart of internal communications since 1991.  We use the tools, methodologies, insights and creativity that marketing teams use to engage consumers, but we use them to engage your existing and future employees.
OUR PHILOSOPHY
We are

driven by our ambition to make workplaces better places to be.

We do this by using the power of brand.
Our Philosophy

Our Services

Culture change

Working with clients and their people to define distinctive, motivating and compelling propositions for their brands, with a set of values, based on truths that matter.

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Branding

Brands brought to life inside organisations using all the freshness, creativity and clever use of media usually reserved for your customers.

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Leadership and people development

From training and coaching your people to write more effective communication, to sessions with your board to inspire them to live and lead their organisation’s culture, and all things in between.  

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Tone of voice development and training

Emotional engagement is four times more powerful than rational in driving employee behaviour.

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Internal Communications

Clear internal communication with brand at the heart will engage employees.

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Muse

A unique resource to power people productivity. Created with input from business leaders to solve the internal communications challenges they tell us they face.

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Employer Value (Brand) Proposition

Compelling Employer Brand Propositions based on real insight to clearly position you away from your competitors as the employer of choice.

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Brand Story

A brand story is meaningless unless it can live inside and outside an organisation.

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Employee voice

Giving your employees a voice for reinforcing and challenging views, seeing them as central to solving business challenge and driving innovation is key to employee engagement.

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Film

Great scripts and storyboards turned into engaging films; from casting your own people to animations with original soundtracks

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Woodreed On Stage

We have some of the leading voices in employee engagement and the role of brand ‘inside’ .

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Technology platforms to engage

Technology to listen to employee voice, research opinions and drive change

 

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Muse – Vauxhall Motors UK

The brief: The UK MD, a stickler for well written English, wanted to make sure his people were representing the...
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Leadership and people development

Culture, Change, Employee Engagement: We devise and deliver workshops to embed values and behaviours, bringing cultures to life and helping...
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Woodreed gives back – pro bono

The brief: There is still stigma in the workplace surrounding mental health. This is even greater for mental health professionals...
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Tone of voice development and training – Jaguar Land Rover

The brief: 80+ subject specialist authors writing communication for a global internal audience. A mix of styles, templates and varying...
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Internal communications – Jaguar Land Rover

The brief: JLR aftersales needed to up its game when it came to internal and Retailer global communications. Woodreed was...
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Branding – CNWL NHS Trust

The brief: A major programme of strategy, communication and engagement was required to embed Central and North West London NHS...
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Culture change – SWB Hospitals NHS Trust

The brief: With the CEO, Chair of the Board (Sir David Nicholson, ex-CEO of NHS England), Chief People Officer, and...
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Employee Voice – National Lottery Heritage Fund

The brief: A new CEO, a new name and branding, a new corporate strategy, a new set of (still WIP)...
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Meet The Team

Jo Moffatt
Jo Moffatt
Managing Director

Having founded Woodreed over 20 years ago, Jo’s led the development of the agency’s ‘inside out thinking for brands’ proposition, drawing on her previous experience in agencies as well as sales/marketing roles.

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Charlotte Dahl
Strategy and Planning Director

Charlotte’s spent her entire career devoted to all things advertising and marketing, on brands as diverse as Honda, FHM magazine, Selfridges, M&S, Volkswagen, Guinness World Records and the National Trust.

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Peter Clucas
Writer

After qualifying as an architect Peter soon found his niche as a professional services marketing expert. Architect clients at first, extending to engineers, lawyers, developers, town planners, universities and local authorities.

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Lorna Leeson
Associate

Lorna is a Chartered Fellow of the CIPD with an MSc in Strategic HR Management and over 15 years of shaping and leading HR teams through change and continuous improvement.

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Anna McGhee
Associate

Anna has over 15 years experience of the automotive industry. She’s spent her time deploying critical strategic projects with a real passion on the changes involved and the people that are a part of it. She loves a challenge and thrives on seeing results delivered.

Dave Wilson
Creative Director

Dave is steadfast in his theory that the best creative product, whether it is advertising, poetry, a story, a song, a painting, or a photograph is always based on an idea.

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Jo Dodds
Employee Engagement Consultant and Facilitator

Taking with her 18 years working at a senior level in retail HR with the likes of B&Q, Staples and First Choice, employee engagement expert Jo started her own business in 2005.

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Michelle Crickett
Finance and Project Administrator

Michelle spent 15 years working for a large high street bank, qualifying as book-keeper and oracle of all things numerical.

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Simon Jacobs
Employee Engagement Consultant

Our very favourite Employee engagement facilitator and consultant Simon Jacobs who has accompanied us on many of our brand journeys, has had a long and distinguished career.

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Suzanne Cadisch
Writer

A former national newspaper and magazine journalist, Suzanne now puts her research and communication skills to use in the corporate world where she relishes the challenge of finding simple, effective ways to express often complex ideas.

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Woodreed Thinking

Woodreed publishes a wide range of thought papers around the subject of culture, brand and engagement

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