Woodreed is a specialist advertising agency that’s been putting brand at the heart of internal communications since 1991.  We use the tools, methodologies, insights and creativity that marketing teams use to engage consumers, but we use them to engage your existing and future employees.
We are

driven by our ambition to make workplaces better places to be.

We do this by using the power of brand.
Our Philosophy

Our Services

Culture change

Working with clients and their people to define distinctive, motivating and compelling propositions for their brands, with a set of values, based on truths that matter.

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Tone of voice development and training

Emotional engagement is four times more powerful than rational in driving employee behaviour.

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Employer Brand Proposition & Recruitment advertising

Compelling Employer Brand Propositions based on real insight to clearly position you away from your competitors as the employer of choice.

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Brands brought to life inside organisations using all the freshness, creativity and clever use of media usually reserved for your customers.

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Brand Story

A brand story is meaningless unless it can live inside and outside an organisation.

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Employee voice

Giving your employees a voice for reinforcing and challenging views, seeing them as central to solving business challenge and driving innovation is key to employee engagement.

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Woodreed On Stage

We have some of the leading voices in employee engagement and the role of brand ‘inside’ .

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Technology platforms to engage

Technology to listen to employee voice, research opinions and drive change


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Internal Communications

Clear internal communication with brand at the heart will engage employees.

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Leadership and people development

From training and coaching your people to write more effective communication, to sessions with your board to inspire them to live and lead their organisation’s culture, and all things in between.  

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A unique resource to power people productivity. Created with input from business leaders to solve the internal communications challenges they tell us they face.

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Great scripts and storyboards turned into engaging films; from casting your own people to animations with original soundtracks

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Meet The Team

Jo Moffatt
Jo Moffatt
Managing Director

Having founded Woodreed over 20 years ago, Jo’s led the development of the agency’s ‘inside out thinking for brands’ proposition, drawing on her previous experience in agencies as well as sales/marketing roles.

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Charlotte Dahl
Strategy and Planning Director

Charlotte’s spent her entire career devoted to all things advertising and marketing, on brands as diverse as Honda, FHM magazine, Selfridges, M&S, Volkswagen, Guinness World Records and the National Trust.

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Dave Wilson
Creative Director

Dave is steadfast in his theory that the best creative product, whether it is advertising, poetry, a story, a song, a painting, or a photograph is always based on an idea.

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Peter Clucas

After qualifying as an architect Peter soon found his niche as a professional services marketing expert. Architect clients at first, extending to engineers, lawyers, developers, town planners, universities and local authorities.

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Anna McGhee

Anna has over 15 years experience of the automotive industry. She’s spent her time deploying critical strategic projects with a real passion on the changes involved and the people that are a part of it. She loves a challenge and thrives on seeing results delivered.

Jo Dodds
Employee Engagement Consultant and Facilitator

Taking with her 18 years working at a senior level in retail HR with the likes of B&Q, Staples and First Choice, employee engagement expert Jo started her own business in 2005.

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Michelle Crickett
Finance and Project Administrator

Michelle spent 15 years working for a large high street bank, qualifying as book-keeper and oracle of all things numerical.

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Simon Jacobs
Employee Engagement Consultant

Our very favourite Employee engagement facilitator and consultant Simon Jacobs who has accompanied us on many of our brand journeys, has had a long and distinguished career.

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Suzanne Cadisch

A former national newspaper and magazine journalist, Suzanne now puts her research and communication skills to use in the corporate world where she relishes the challenge of finding simple, effective ways to express often complex ideas.

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Woodreed Thinking

Woodreed publishes a wide range of thought papers around the subject of culture, brand and engagement

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