Woodreed gives back – pro bono

Project Info

Client CNWL NHS Trust
Skills Branding

Project Description

Physician heal thyself

The brief:

There is still stigma in the workplace surrounding mental health. This is even greater for mental health professionals themselves. As a long-standing client of Woodreed, CNWL’s Head of Lived experience called upon Woodreed to help create a campaign which ran internally as well as externally on radio and social media to encourage people to talk about their own lived experience. The ambition: to ‘Stamp Out Stigma’ – breaking down the barriers when it comes to talking about mental health in the workplace.

The solution:

A campaign name ‘SOS – Stamp Out Stigma’ , strapline ‘#bringyourstorytowork’ and eye-catching graphic.

The results:

A real groundswell inside at CNWL. Great reach on Radio and through Instagram, Twitter and LinkedIn.

Find out more about this ground breaking campaign here