Our Philosophy

Woodreed has been putting brand at the heart of culture, engagement and internal communications since 1991. Our mission: to make workplaces better places to be.

Employee behaviour and performance is a more sustainable point of competitive advantage than any other element of the marketing mix. It’s people that give you the edge.

People engage emotionally with brands. Emotional engagement is four times more powerful than rational in driving behaviour. We use the tools, methodology, insights and creativity that marketers use to engage consumers outside, but we use them inside to engage employees and prospective employees. We fuse this with the four enablers of employee engagement, defined by the UK’s leading authority Engage for Success, to create high performing organisational cultures.