Our brains have changed very little since prehistoric times
The flight and fight mode is still very much intact and clearly evidenced in the 21st century workplace. Neuroscience helps us understand why people act the way they do. Our behaviour as leaders and managers can have a dramatic impact on the neurological state of our teams. Get it right and expect a raft of... Read More
What’s your organisation’s purpose?
Emotional engagement as a more powerful driver of employee behaviour than rational is a mantra oft repeated to clients by Woodreed. I came across a great TED talk by Simon Sinek today when doing some research for a client which reiterated this. It’s all about purpose – the why not the what. As consumers, people... Read More
Want employee input for planning 2017? Read on…
Employee voice is one of the four enablers of employee engagement. We’ve been using Waggl, an innovative employee pulse platform straight out of Silicon Valley to help our clients tap into their peoples’ voices. In a flash they’re able to get a real sense of what their organisation thinks and be seen to act on... Read More
Finding your inner voice
I ran a little workshop at Woodreed recently where we were having a bit of think about the importance of tone of voice by playing around with the copy of some ads. We looked at the original copy and identified the tone of voice. We then debated the ‘anti-voice’ and rewrote the ads in the... Read More
Out of the mouths of clients…
Here at Woodreed, we love and respect our clients, but sometimes we affectionately giggle when they assume the role of a Creative Director. I have always made a habit of noting down some of more humorous comments clients have made when reviewing creative. Here are just some of them: “I could have done that logo... Read More
Accentuate the positive….eliminate the negative
We recently asked the workforce of a client of ours who has admittedly been going through some tough times (really tough) in recent years “What 3 words spring to mind when describing the organisation?” The words they came up with were overwhelmingly negative. No great surprise, we knew the workforce was likely to be in... Read More