Finding your inner voice

I ran a little workshop at Woodreed recently where we were having a bit of think about the importance of tone of voice by playing around with the copy of some ads. We looked at the original copy and identified the tone of voice. We then debated the ‘anti-voice’ and rewrote the ads in the...
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Out of the mouths of clients…

Here at Woodreed, we love and respect our clients, but sometimes we affectionately giggle when they assume the role of a Creative Director. I have always made a habit of noting down some of more humorous comments clients have made when reviewing creative. Here are just some of them: “I could have done that logo...
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