Project Info
Client Volkswagen Group
Skills Employee Magazines
Project Description
Breathing life into a company’s culture
The brief
Redesign and relaunch our employee magazine, bringing it up to date and giving it a new lease of life.
How we did it
After extensively researching our audience and other publications, LIFE was born. Moving away from traditional automotive employee magazines, the new publication was dynamic and modern with real ‘read me’ appeal. Borrowing from consumer publications, it was bursting with new people-focused features and ideas to run alongside the more traditional stories from across the business.
The results
Unprecedented, unanimous approval from all. Roger Newport, Head of Reward VWG had this to say:
Thank you for all your hard work in transforming VWG Life into Life. It looks great and I have had lots of positive feedback already.
