Brand story – AXA PPP Healthcare

Project Info

Client AXA PPP Healthcare
Skills Strategic narrative

Project Description

Trusted to deliver

The brief:
Tell the story of the vision and purpose of the AXA PPP Healthcare IT department to drive engagement with the strategy.

The solution:
Stakeholder interviews at senior level, employee workshops and consultation using our employee voice platform partner Waggl led to the development of a set of values, a tone of voice and a new proposition. From here the strategic narrative, or story was created as a way as a way of bringing emotional connection and relevance to the rational strategy. The narrative was then turned into a film to provide further depth and connection.

The results:
The biggest leap in engagement scores they’ve ever had, from 72-81