Strategic Narrative – AXA PPP Healthcare

Project Info

Client AXA PPP Healthcare
Skills Strategic narrative

Project Description

Trusted to deliver

The brief
Tell the story of the vision and purpose of the AXA PPP Healthcare IT department to drive engagement with the strategy.

How we did it
Stakeholder interviews at senior level, employee workshops and consultation using our employee voice platform partner Waggl led to the development of a set of values, a tone of voice and a new proposition. From here the strategic narrative, or story was created as a way as a way of bringing emotional connection and relevance to the rational strategy. The narrative was then turned into a film to provide further depth and connection.

The results
The biggest leap in engagement scores they’ve ever had, from 72-81