‘Game changing’ new digital resource MUSE, designed exclusively for the internal comms community, has been formally accredited by The Institute of Internal Communication (IoIC) for its Continuing Professional Development

Muse’s ‘Learning & Development Lounge’ of quality, bite-sized, curated digests and downloadable workshops has been assessed by the Institute of Internal Communication (IoIC), the UK’s only professional body specialising in internal communication, and has met their new standards for accreditation. Muse L&D can contribute up to 10 hours a year towards an individual’s IOIC CPD professional competence qualification.

The body has recognised that Muse’s unique blend of bespoke L&D content aligns with the new IoIC CPD framework launched earlier this year (March 2017) and supports its ambition to drive the profession forward through qualifications, career development, thought leadership and best practice.

Jennifer Sproul, CEO of the IoIC says

Recent research indicates the very limited amount of time internal communication practitioners are investing in their own professional development, with over 47% spending less than one hour per week . Muse delivers high quality, relevant learning in a flexible and ‘always on’ way which makes it easy for practitioners to access wherever they are*.

Muse’s co-founder Jo Moffatt says

Practitioners kept telling us they were overwhelmed by the sheer quantity of professional content with its unpredictable quality. They lack both time and budget to access quality CPD. Our mission with Muse is to help raise standards of internal communication in businesses of all types and sizes and so build an engaged, productive workforce. We are delighted that the IoIC has recognised the quality of what we’re doing and how it helps organisations invest in the professional development of their own people with this specialist, but so often overlooked, skill.

For more information please contact Charlotte Dahl, Creative Planning Director at Woodreed on 01732 424342 or email cdahl@woodreed.com

Find out more about Muse right here, right now

Read the full press release here


* VMA Group – Inside Insight 2017

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