When we talk about positive or healthy cultures, we mean cultures of engaged employees aligned with an organisation’s values – the organisational watchwords for what drives, unites, motivates and differentiates one business from another.
Engage for Success defines engagement similarly:
“A workplace where employees are committed to their organisation’s goals and values, motivated to contribute to organisational success”
Values and culture are inextricably linked. Culture is the things are done ‘round here’, what it’s like at our place. Culture impacts on everything the organisation does.
Culture must be managed from within, as important a part of your brand strategy as your customer communications. This can be done with what we call, Cultural Frameworks; sets of behavioural guidelines stemming from the values setting out how people in an organisation should interact with each other
and with customers. These frameworks are about empowering employees to do what feels right individually within the framework rather than shackles to stifle. Without behaviours to drive them, values are of course, simply meaningless words on a poster.
How many UK organisations are still simply paying lip service to their brand values? Who are using them as tools to create powerful cultures to give them that common purpose and the competitive edge? What can we learn from them and what needs to happen to maintain and sustain the right sort of culture?
We’ve looked at culture from all angles speaking to experts and practitioners along the way. We’ve also looked at some of the UK best organisaitons in terms of culture to uncover how they go about it. Read it all in our report ‘Culture – the true story’ here