Our latest thought leadership paper fuses a case study with a blueprint for planning and executing an internal comms campaign, from objective through to big idea and comms plans. With a sprinkling of creative magic from successful Sci-Fi novelist Andrew Bannister, (whose new novel Stone Clock is out in September 2018) who offers us a glimpse into the future with a vision for life in 2023
We’ve done this to both inspire and guide you when creating your own internal communications campaigns. Read it here
Consumer marketers know how to drive behaviour, engaging emotionally with their audience, creating tribes, creating advocacy. Inside business we should use the same techniques to drive engagement and behaviour change with our people. Our blueprint shows you how.