Technology Platforms to Engage – DS Automobiles

Project Info

Client DS Automobiles
Skills Technology platforms

Project Description

How a community of champions changed the game for DS Automobiles

The brief
Use technology to increase engagement amongst national DS brand champions in the UK network of dealerships, helping deliver outstanding customer experiences.

How we did it
Developed a community of champions built on the proven gamification, recognition and culture change techniques of Woodreed’s global Challengera platform.

The platform allows the DS Automobiles brand to communicate directly with specialist network employees, sharing new content and brand information. It also encourages peer to peer communication and networking among the dealership community as well as providing instant recognition from both peers and senior leaders.

Mark Blundell, Marketing Director at DS Automobiles said

We know that an engaged and inspired workforce is the key to building a strong DS brand and delivering an outstanding customer experience. As part of our commitment to doing things differently with the DS Automobiles brand, we’re leading the way with this exciting and innovative approach to dealer communication.

The result
92% penetration in just 3 weeks from launch; 73% engagement
Due to the success of the UK site, October 2015 saw the launch of the platform to the DS network in Germany.
Citroën network site launched Q1 2016

//