Emotional engagement is four times more powerful than rational in driving employee behaviour.
The right tone of voice can influence how an audience feels about what is being communicated to them. It matters as much inside amongst employees as it does to customers, partners and other external audiences. A consistent tone of voice builds trust.
We help our clients find a distinct tone of voice for their organisation. A voice that aligns with their brand values. A voice which allows them to speak with consistency, clarity and confidence, inside and out.
We then run workshop programmes to get everyone up to speed on using the new voice, and create tone of voice guidelines to support them.Case Study