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		<title>AXA UK: When a little big thing became a big big thing</title>
		<link>http://woodreed.com/wp-content/uploads/2013/03/SUTC-Case-study.pdf?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=axa-uk-when-a-little-big-thing-became-a-big-big-thing</link>
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		<pubDate>Wed, 06 Mar 2013 09:42:40 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[our work inside]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=3084</guid>
		<description><![CDATA[Find out how Woodreed helped AXA develop their Stand Up To Cancer campaign. ‘Little things can make a big difference’&#160;<a href="http://woodreed.com/wp-content/uploads/2013/03/SUTC-Case-study.pdf" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<title>Recognition and Reward</title>
		<link>http://woodreed.com/2013/02/recognition-and-reward/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=recognition-and-reward</link>
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		<pubDate>Wed, 06 Feb 2013 17:16:23 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[recognition and reward]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=3057</guid>
		<description><![CDATA[Recognition and reward is one of the best ways to create and sustain a brand-hearted culture and a motivated team.&#160;<a href="http://woodreed.com/2013/02/recognition-and-reward/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<title>Helping employees to help themselves</title>
		<link>http://woodreed.com/2012/11/helping-employees-to-help-themselves/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=helping-employees-to-help-themselves</link>
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		<pubDate>Wed, 07 Nov 2012 12:12:27 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[our work inside]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2979</guid>
		<description><![CDATA[We helped launch a new tiered learning and development (L&#038;D) offering to both Volkswagen Group and Volkswagen Financial Services. The&#160;<a href="http://woodreed.com/2012/11/helping-employees-to-help-themselves/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<title>Our survey into the brand inside UK organisations</title>
		<link>http://woodreed.com/2012/08/the-brand-inside/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-brand-inside</link>
		<comments>http://woodreed.com/2012/08/the-brand-inside/#comments</comments>
		<pubDate>Tue, 14 Aug 2012 11:47:37 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[thought pieces]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand agency]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[cultural code]]></category>
		<category><![CDATA[culture change]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[employee loyalty]]></category>
		<category><![CDATA[internal communications]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2891</guid>
		<description><![CDATA[Full report now in. When it comes to the brand inside in 2012, has the UK ticked all the boxes?&#160;<a href="http://woodreed.com/2012/08/the-brand-inside/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<title>How recognition reaps more than just its own rewards</title>
		<link>http://woodreed.com/2012/07/how-recognition-reaps-more-than-just-its-own-rewards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-recognition-reaps-more-than-just-its-own-rewards</link>
		<comments>http://woodreed.com/2012/07/how-recognition-reaps-more-than-just-its-own-rewards/#comments</comments>
		<pubDate>Sat, 14 Jul 2012 19:27:05 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[our work inside]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=3026</guid>
		<description><![CDATA[With a new senior management team, Grünenthal wanted a new reward and recognition programme to incentivise the achievement of objectives.&#160;<a href="http://woodreed.com/2012/07/how-recognition-reaps-more-than-just-its-own-rewards/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<title>WE think about film</title>
		<link>http://woodreed.com/2012/07/we-think-about-film/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=we-think-about-film</link>
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		<pubDate>Thu, 12 Jul 2012 14:06:43 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[WE think about film]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[corporate film]]></category>
		<category><![CDATA[corporate video]]></category>
		<category><![CDATA[film production]]></category>
		<category><![CDATA[internal communications]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2922</guid>
		<description><![CDATA[Woodreed’s powerful, new approach to film-making. Film helps you be discoverable everywhere your audience is, inside your business and out;&#160;<a href="http://woodreed.com/2012/07/we-think-about-film/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<title>VWG: How we breathed new life into a company’s culture</title>
		<link>http://woodreed.com/2012/04/vwg-how-we-breathed-new-life-into-a-companys-culture/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vwg-how-we-breathed-new-life-into-a-companys-culture</link>
		<comments>http://woodreed.com/2012/04/vwg-how-we-breathed-new-life-into-a-companys-culture/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 15:54:18 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[our work inside]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[company values]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[internal communications]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2829</guid>
		<description><![CDATA[We’d been writing and producing Volkswagen’s company magazine ‘VWG Life’ for employees past and present for the last eight years.&#160;<a href="http://woodreed.com/2012/04/vwg-how-we-breathed-new-life-into-a-companys-culture/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Lincoln Green: A sweet idea for a new bitter</title>
		<link>http://woodreed.com/2012/04/a-sweet-idea-for-a-new-bitter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-sweet-idea-for-a-new-bitter</link>
		<comments>http://woodreed.com/2012/04/a-sweet-idea-for-a-new-bitter/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 13:28:02 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[our work outside]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumer campaign]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[press advertising]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2789</guid>
		<description><![CDATA[Lincoln Green Brewing Company commissioned Woodreed to create a consumer press campaign to launch their new range of traditional ales.&#160;<a href="http://woodreed.com/2012/04/a-sweet-idea-for-a-new-bitter/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Have you had your say?</title>
		<link>http://woodreed.com/2012/02/take-5-mins-out-to-take-part-in-our-brand-hearted-cultures-survey/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=take-5-mins-out-to-take-part-in-our-brand-hearted-cultures-survey</link>
		<comments>http://woodreed.com/2012/02/take-5-mins-out-to-take-part-in-our-brand-hearted-cultures-survey/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 15:43:41 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[thought pieces]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand-hearted]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employeee engagement]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2514</guid>
		<description><![CDATA[It&#8217;s got worse &#8211; &#8216;Brand Inside&#8217; survey latest &#8211; 52% of companies either have no sense of culture at all,&#160;<a href="http://woodreed.com/2012/02/take-5-mins-out-to-take-part-in-our-brand-hearted-cultures-survey/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>AXA: Turning heads through talking heads</title>
		<link>http://woodreed.com/2012/02/axa-how-journeys-to-work-drove-interest-in-joining-a-leading-financial-services-brand-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=axa-how-journeys-to-work-drove-interest-in-joining-a-leading-financial-services-brand-2</link>
		<comments>http://woodreed.com/2012/02/axa-how-journeys-to-work-drove-interest-in-joining-a-leading-financial-services-brand-2/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 16:12:02 +0000</pubDate>
		<dc:creator>woodreed</dc:creator>
				<category><![CDATA[our work inside]]></category>
		<category><![CDATA[our work outside]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://woodreed.com/?p=2589</guid>
		<description><![CDATA[AXA UK wanted to position itself as the organisation to work for via its brand new recruitment website, using film.&#160;<a href="http://woodreed.com/2012/02/axa-how-journeys-to-work-drove-interest-in-joining-a-leading-financial-services-brand-2/" class="button">Read more&#160;<span>&#62;</span></a>]]></description>
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