Two years after DS Automobiles (the premium brand of the Group PSA) launched its online platform for DS Champions across its UK DS Dealer network with DS Stores and DS Salons, Woodreed has evolved the site to meet the changing needs of the DS brand and their customers as it continues on its journey of brand-focussed representation in the UK.
The new DS Lounge is an exclusive area with access for those retailers who represent the DS brand in the UK going forward. It’s a place where the brand can share its network development plans with selected partners and begin to support them in the development of future DS Stores and DS Salons. It allows the network to share news, views and best practice with each other and raise questions for answering with the DS brand team.
Kris Cholmondeley, Head of Sales Development, Citroën and DS says:
“We are placing considerable resources to enable the DS brand to be distinctively recognised especially as an individual identity, and plan for the DS Lounge area to operate for the benefit of network development plans to securely share news and best practice”.
The outstanding KPIs and business results of the original platform prompted roll-out by Woodreed of a DS platform in Germany as well as the Group’s Citroën and Peugeot communities to engage UK dealer teams. All have delivered adoption and participation levels significantly in excess of accepted industry metrics. All are built on the same modular platform created by internalDesk, whose flexibility allows for extensive branding, bespoke functionality and structure modification to meet the differing needs of the brands and support changes in business strategy.
Read the press release here