Blog

Finding your inner voice

I ran a little workshop at Woodreed recently where we were having a bit of think about the importance of tone of voice by playing around with the copy of some ads. We looked at the original copy and identified the tone...
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Out of the mouths of clients…

Here at Woodreed, we love and respect our clients, but sometimes we affectionately giggle when they assume the role of a Creative Director. I have always made a habit of noting down some of more humorous comments clients have made when reviewing...
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Culture – the true story

When we talk about positive or healthy cultures, we mean cultures of engaged employees aligned with an organisation’s values – the organisational watchwords for what drives, unites, motivates and differentiates one business from another. Engage for Success defines engagement similarly: “A workplace...
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