We’d been writing and producing Volkswagen’s company magazine ‘VWG Life’ for employees past and present for the last eight years. Representing five brands within the business the magazine shares stories from Group and its brands to employees past and present. Come 2012 the business wanted to reinforce its culture and position as a ‘Great Place to Work’ and give Volkswagen Financial Services an equal share of voice. It was an ideal opportunity to refresh and relaunch the magazine.
Our solution After extensively researching our audience and other publications, LIFE was born. Moving away from traditional automotive employee magazines, the new publication was dynamic and modern with real ‘read me’ appeal. Borrowing from consumer publications, it was bursting with new people-focused features and ideas to run alongside the more traditional stories from across the business. Making sure we treated employees like customers, we offered a choice of hard or soft copy format to readers.
The results Unprecedented, unanimous approval from all. Roger Newport, Head of Reward VWG had this to say: “Thank you for all your hard work in transforming VWG Life into Life. It looks great and I have had lots of positive feedback already.
Here’s to the next edition!”
Love the new look Woodies! Looks great!